Website Analytics: Google Analytics
Website Analytics is a method of analysing visitors to your website and the effectiveness of your website. This will tell you which pages and/or search terms require attention so that you can increase the ROI of your website. We do this by using Google Analytics.
Did you know, for instance, that by using Website Analytics, you can find out the business name of 50% of your website visitors? You can then actively contact these organisations yourself, or ask Cantab to do it for you. This will generate direct leads.
The Google Analytics reports that Cantab offers
- Who visits your website.
- How they find your website.
- What they find interesting on your website.
In addition to obtaining leads, the reports can also be used to further improve the website and any Google AdWords campaigns. You will receive a daily or weekly report.
Website Analytics with telemarketing
Leads and appointments are generated for your organisation by using telemarketing to follow up with the visitors to your website. For the telephone follow-up, Cantab uses Consultative Calling, a communication technique that focuses on conducting an open dialogue at management level. You can find more information about Consultative Calling here.