Search engine marketing: Google AdWords

Search engine marketing makes it easier for you to be found on the Internet. Because of the increasing use of the Internet during the orientation phase, it is important to reach your target group as early as possible. Thanks to many years of marketing experience, Cantab can “translate” your products and/or services into search behaviour. The result: more leads via the Internet!

Using Google AdWords, we place ads next to and above search results. These ads are linked to the search query, so that they are positioned in a highly targeted manner, and we know which elements we need to adjust to position your ads as favourably as possible in the search results.
 

Why choose Cantab for SEA?
 

• Our marketing specialists have the latest marketing knowledge and we use this to inspire your target group to take action.
• We “translate” your product/service into recognisable problems and symptoms, so that your Google AdWords campaign corresponds with the needs of your target group.
• We have knowledge of many product-market combinations and will translate this knowledge into search terms and ads.
• By instantly following up conversions from Google AdWords by telephone, using demand generation, the results can triple.

 
The advantages of Search engine marketing with Google AdWords:
 

• Campaigns can be started quickly, which means you will be generating leads immediately.
• A personalised search engine strategy will be set up and tailored to your objectives and your products and/or services.
• A targeted approach to the target group with well-thought-out ads.
• You will reach prospects outside your existing network.
• The costs and revenue are transparent and manageable.

 
Search engine marketing with telemarketing
 

A higher ROI can be achieved by following up on the responses from search engine marketing with telemarketing. We qualify the project through the use of telemarketing, and because your suspect has already shown an interest in your organisation, we are able to convert more opportunities and qualify leads better. For the telephone follow-up, Cantab uses Consultative Calling, a communication technique that focuses on conducting an open dialogue at management level. You can find more information about Consultative Calling here.