Email marketing

These days, email is a common communication method and we receive dozens of emails a day. Furthermore, in some countries, email is the only way to start a dialogue with B2B decision-makers. But how do you make sure your email will be read? And that you get responses to it?

Cantab is experienced in setting up various email campaigns and newsletters.

 
The advantages of email marketing are:
 

• Low cost per contact moment.
• Direct and personal approach to your target group.
• Easy to track the open and click behaviour of the recipients.

 
Why choose email marketing with Cantab?
 

• Our marketing specialists have the latest marketing knowledge that we utilise to inspire your target group to take action.
• We translate your product/service into recognisable problems and symptoms, so your email will relate to the needs of your target group. 
• We have comprehensive knowledge of many product-market combinations and translate this knowledge into the email blast.
• By integrating email with demand generation, the results can triple. You will find further information below.

 
Email campaign
 

The objectives of an email campaign can differ depending on how it is used. The desired response may be registration for a seminar, but also leads or content for a white paper. An email campaign enables you to generate as many responses as possible with minimum effort, and Cantab will do the work for you and utilise its knowledge and experience to increase the number of responses.

The email message will have your corporate template and be designed on the basis of your input. Thanks to our comprehensive marketing knowledge, we are able to communicate your message more effectively, for example, by means of:

• An action-driven call to action.
• Clear headlines.
• Responding to the needs of the customer.

The reactions and responses are processed automatically and reported to you in real time so you have an instant overview of the progress and results of the campaign. The report will contain:

• Statistics: the number of emails sent, open and click ratio, bounces.
• Contact person’s data: report on clicks and opened emails.
• Reactions and responses.

 
Newsletters
 

Cantab can send your newsletter to your target group on your behalf, and then forward the responses and reactions directly to you. Before the first newsletter is sent, a template will be prepared in the corporate style of your organisation. You will supply the content and address database for each newsletter and Cantab will compile the newsletter and landing pages accordingly. After receiving your approval, the newsletter is sent and the report follows in due course. This gives you an instant overview of the progress and results of the newsletter. The report will contain:

• Statistics: the number of newsletters sent, open and click ratio, bounces.
• Contact person’s data: report on clicks and opened newsletters.
• Reactions and responses.

 
Email campaign with telemarketing
 

A high percentage of contact persons will not take the trouble to contact you as a result of an email you send them. However, these people may well have a need for your products and/or services, but for various reasons they just don’t take the initiative.

The results of your email efforts can be increased when you combine an email campaign with telemarketing, and more leads and appointments can be generated by making a follow-up call to the clicks and responses of an email.

This concept consists of:

• An email campaign in your corporate style.
• A landing page with response-oriented call to action.
• Telemarketing follow-up of responses and clicks.

For the telephone follow-up process, Cantab uses Consultative Calling, a communication technique that focuses on conducting an open dialogue at management level. You can find more information about Consultative Calling here.