Online marketing
Your customers and prospects are online and increasingly orienting themselves via the Internet. But when they are looking for a new solution, will they find you? This is why it is extremely important that you are easy to find on the Internet. In addition, you can quickly and easily stay in touch with your target group using the Internet.
Online marketing can be used to:
- Generate leads
Example: a new player in the software market sets up a Google AdWords campaign to direct interested parties to their website. - Gather content
Example: a marketing specialist sends out an online survey to collect input for a white paper about the future of virtualisation. - Inform your target group
Example: a communication department sends a newsletter to customers to draw their attention to a new service.
Cantab uses the following online marketing tools:
Online marketing with telemarketing
The results of your online campaign can be increased by combining online marketing with telemarketing. For the telephone follow-up, Cantab uses Consultative Calling, a communication technique that focuses on conducting an open dialogue at management level. Read more about Consultative Calling.