Quantitative market research

Cantab has developed a method that increases the efficiency of quantitative research.

We will contact your target group by telephone and explain the purpose of the research objectives. During this conversation, we first convince the B2B decision-maker of the added value of their participation in the study, and then they will receive an email inviting them to complete an online questionnaire, as well as a reminder sometime later. In most countries, this results in 50% of those questioned being prepared to participate in an online study, enabling you to obtain more reliable results with less effort.

The following factors determine the choice for quantitative market research: 
 

• The questions focus on facts.
• The results must be representative, accurate and reliable.
• The questionnaires mostly contain fixed questions and a list of possible answers.
• The results are summarised in tables, diagrams and percentages (objective, statistical data).
• The measurements are conducted on the basis of more than 60 respondents from a large sample group, so that significant conclusions can be drawn.

Quantitative research with telemarketing
 

When carrying out quantitative market research, the cost of collecting data may be as high as 60% of the allocated budget. Cantab can increase the ROI of quantitative market research by combining it with high-quality telemarketing.

To this end, we set up a telemarketing campaign in which we make use of Consultative Calling, a communication technique that focuses on conducting an open dialogue at management level, with interaction and the exchange of relevant information. You can find more information about this approach here.

During this dialogue, we look for a possible commercial fit, and at the end of the conversation, we invite the contact person to participate in an online survey. Because our marketing specialists have conducted an open dialogue, a high percentage of your contacts will be prepared to complete the questionnaire. In addition to qualified leads and appointments, this also provides you with completed questionnaires – without the added cost of collecting the data!