B2B market research
Cantab specialises in formulating, structuring and conducting high-quality B2B market research, which requires a markedly different approach than B2C.
The market research conducted by Cantab has the following added value:
- Exclusively B2B market research
- Unique research methodology
- In-depth insights from the results
- Operational at European level, with native market researchers
- Quick to implement
Cantab offers the following types of market research:
B2B market researchAn example of this would be an American software supplier who wants to know which European markets would have the highest sales potential for his or her company, with a view to an existing or new product or service. Read more about our B2B market research.
Satisfaction surveyAn example here would be conducting a satisfaction survey for a supplier of Document Management Software who wants to know how their market share is growing, how their company/products are rated and how customer satisfaction is developing. Read more about our satisfaction survey.
Qualitative or quantitative market research?
Well begun is half done, as the saying goes. If you are planning to have market research conducted, you first need to be clear about exactly what it is you want to find out, and what you want to do with the results. Depending on these factors, you will opt for either qualitative market research or quantitative market research.