Operational areas Interim marketing
The Cantab Interim marketing specialists have comprehensive knowledge of and experience with the following operational areas.
Lead generation
- Canvassing
- Generating leads and appointments
- Market research
Opportunity Management
- Lead qualification: telephone follow-up and qualification of leads
- Lead nurturing: increasing the sales opportunities through telephone calls
- Lead distribution: distributing leads to sales and business partners, registering feedback
- Structuring of marketing database and CRM processes: management of sound marketing data, structuring and implementation of Opportunity Management processes
- Reports: from sales pipeline to an analysis of No Progress / Lost Opportunities
Business Development
- ROI campaign plan: formulating a plan for lead forecasting and budgeting
- Campaign management: setting up, realising, implementing and verifying actions
- Business partner programmes: setting up, realising, implementing and verifying actions for business partners, including support and training
- Project management: management of activities, budget and time in order to realise a marketing campaign.
E-marketing
- Google AdWords: search engine optimisation, setting up or optimising a Google AdWords campaign
- Google Analytics: setting up an analysis tool for visitors, frequency, subject and timing, among others
- Email and landing pages: setting up a campaign with emails, reminders, landing pages and demand generation.