Account Profiling (1-day course)

• Do you deal with complex Decision-Making Unit (DMU) structures?
• Are you not always sure who your DMU is or how to gain access to them?
• Do you want to get a better understanding of your target accounts?
• Do you have difficulties building reliable schemes?

If so, our Account Profiling course is right for you. You will learn how to get a good understanding of the DMU structure within your target accounts and how to generate access to the most relevant members of the DMU.

What will this Account Profiling course do for you?
 

• You will learn how to effectively generate an overview of your main target accounts.
• You will learn how to get an insight into DMU structures.
• You will create access within your accounts.

Structure of an Account Profile
 

An Account Profile provides an overview of the organisation and the members of the decision-making group:

• Key details of the account.
• Organisational structure (organisational chart) of the DMU members. 
• Overview of the Key Contacts and Non-Key Contacts, including contact details.