Consultative Calling training

Most training courses for telemarketing focus on teaching a number of techniques and tricks. Many people believe that if you use the right techniques and are able to break down the resistance of the prospect/suspect using clever tricks, the rest will take care of itself. Consumers and companies are frequently approached with such script-driven calls.

However, in our experience, this approach is flawed. A manager will not take the call unless they are confident the following conditions are being met:

• The person they are talking to has sufficient knowledge of their professional field, sector and operational processes.
• The caller engages them in an open dialogue – in other words, the conversation is not driven by a script.
• Relevant information is exchanged.

Why the Cantab Consultative Calling training?
 

• The dialogue is the focal point
  Our emphasis is on developing skills to make optimum use of existing knowledge and realise the desired contact with the prospect or customer.
   
• On-the-job training with your own target group
  Training and coaching take place on the job. No role play or theoretical exercises, just learning by doing through real conversations with your own target group. 
   
• Experienced trainers
  Our trainers have themselves conducted more than 4,000 conversations with decision-makers in the business community, and therefore train from personal experience. In addition, they have many years experience in managing B2B marketing campaigns. 
   
• Your training ROI
  It is easy to recover the training costs. On the one hand, the improved skills, working methods and knowledge levels will result in better results from the calls. On the other, your colleagues will already be generating leads during their training. 
   
• Personal attention
  A maximum of three participants per trainer is the rule in all our training courses, which ensures that all participants receive personal attention and coaching. The course is tailored to suit the needs of the participants and your company. 
   
• Post-training services
  Every course is concluded with a verbal evaluation and personal advice for each of the participants.